Top architectural photographers and CGI artists discuss the blurring of real and digital architecture

Sto Werkstatt is proud to present “Building Images: Concept to Completion” a panel inspired by themes and work presented in the Architectural Photography Awards 2018

Reserve your ticket here

This panel is an opportunity to hear from shortlisted and winning architectural photographers, alongside architects, 3D CGI artists and creative directors on the evolution of architectural image making from concept to completion, and the increasing importance of photographic methods throughout.

Thursday 7th March, 6:30-9pm
Lever Gallery, 153-157 Goswell Rd, Clerkenwell, London EC1V 7HD
Canapes and drinks served from 6:30pm, talk begins at 7pm.

chaired by Paul Finch (Programme Director, World Architecture Festival)

with Fabrice Bourrelly (CGI artist, Epic Games)
Steven Chilton (Director, Steven Chilton Architects)
Jon Fielding (Global Creative Director, Benoy)
Laurian Ghinitoiu (Architectural Photographer)
Martine Hamilton Knight (Architectural Photographer)
Pawel Paniczko (Architectural Photographer)

From the micro details of 3D scanned building materials used to texture hyper-real architectural renderings, to the macro view of architecture neatly enveloped in an Instagram hashtag #architecturephotography and experienced virtually across the globe, photographic techniques are informing both, our methods of designing future worlds, and the way we document and communicate completed architecture.

Speaking from differing yet overlapping perspectives, of the architectural photographer, the architect, the 3D CGI artist, and the image commissioner, the panel includes:

Winner of The Architectural Photography Awards 2018, Pawel Paniczko, alongside the shortlisted architectural photographers Laurian Ghinitoiu (Architectural Photography Awards 2018) and Martine Hamilton Knight (Architectural Photography Awards 2017), each presenting recent works and insights into their developing industry.

Jon Fielding (Global Creative Director, Benoy) will bring to the panel his experience of commissioning both 3D architectural renderings and architectural photography as part of Benoys’ global communication strategy. While, Architect Steve Chilton will share his unique approach to producing CGI imagery inspired by photographic moments; capturing intimacies, selfies and even a buildings’ daily cleaning routine. Fabrice Bourrelly from Epic Games will elaborate on the photographic capabilities growing within game development softwares such as Unreal, and the possibilities of implementing these into a design workflow.

Questions our panel will address:
-When anyone with an iPhone thinks they are photographers, what are the implications for the real thing?
-How has the development and accessibility of software’s such as Unreal, Unity or even Instagram influenced the style, look and feel of architectural image making?
-Is atmosphere and effect more important than form and structure in the ways we communicate or even design architecture?
-Are attitudes toward classical imperfections like rain drops on the lens, leaves on the street or poorly placed residents, changing across photography and rendering?